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Sreejith Jeevan – Fashion With Love

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fwd life designer Rouka by Sreejith Jeevan to raise awareness for their Project Nethra (1)

Rotary Club of Cochin teamed up with label and designer Rouka by Sreejith Jeevan to raise awareness for their Project Nethra

Text: Namrata George   Images: Ensign Photos

The Rotary Club of Cochin had invited designer Sreejith Jeevan from the fashion brand Rouka to speak about ‘Fashion with Love’ as an example of how style can make some noise for change. This was a part of the Diwali celebration of the Rotary Club and it focused on their project for eye care and awareness called Project Nethra. Various aspects of the project were focused through the fashion show that was metaphoric of the work that is being carried out. It was an art/fashion presentation of clothes with the project in mind.

The decor

The entrance to the hall was decorated with metal stands that had fairy lights and leafy wines with paper-made birds hung in them adorning the walkway. There were circular stands of yellow and orange flowers strategically placed for the models to walk through in the interiors. The setting also had bird cages with all the birds outside the cage as a metaphor to create a community where no one is limited due to blindness. The colour palette consisted of rust, gold, and white.

Walking united

The event had nine volunteers from the club as models. They were from all age groups, sizes, colour, and community, depicting a symbol of how the project aims to reach as many people. From college-going girls to women in their 60s – they walked in the same way, their eyes not seeing the people around them and their faces not acknowledging the audience – without emotion and to the same tone of music, they walked right in the middle of the audience.

Gift of vision

The clothes were curated from ROUKA’s collections and put together in layered style as an idea for the multiple layers of work including awareness creation, treatment, and prevention that go into a project such as this. With a blend of various materials that came together, they wanted to signify how it was important for people of all kind to come together into a beautiful ensemble to be able to create results. The clothes had characteristic quirky details of ROUKA – motifs from the beautiful everyday scenes such as flowers, birds, postcards, and text – things that the gift of vision can bring to one’s life. The colours of the garments were black and white which was metaphoric of the dark and the light. The highlights were rust and red that spoke of alertness and action.

Lit up by gold

The focus of the makeup done by Priya Abhishek Joseph was to literally ‘throw light on the eyes’ with gold. The models faces were painted with a metallic gold paint and contoured with bronze and some were given darks lips while the others were given rose gold glitter lips. Gold was used as an accent to bring in the element of light and its meaning in the context of vision also seemed apt to the Diwali celebrations conducted by the club.

The show was held in a dark room with just one spotlight that followed each model as they entered the room. They wanted to focus on the idea that this project will aim to find and throw light on people who are afflicted with blindness.

Project Nethra

The gift of vision is truly priceless. The importance merited to eye care cannot be stressed enough. In this regard the Rotary Club of Cochin in association with the SSM Eye Research Foundation seeks to start a Mobile Eye clinic (Mobile Tele-Ophthalmology Clinic) to screen needy patients in far-flung areas and provide them with advisory, rehabilitative assistance. The SSM Eye Research Foundation is a registered Charitable Trust formed to undertake community centric activities such as

a) Free Cataract Surgery to patients under the poverty line

b) School Screening Programmes

c) Conduct Diabetic Retinopathy Awareness and Screening camps to prevent avoidable blindness

d) Provide rehabilitation to the Visually handicapped.

The trust has conducted over 600 camps in the past 10 years. The Rotary Club of Cochin has been providing free Eye camps in its premises the Rotary Balbhavan for the past 4 years in association with the SSM Foundation. The Rotary Club of Cochin has also been associated with the SSM Foundation for more than 10 years in conducting many medical camps in rural areas to serve the weaker sections of the society. Kerala is considered the diabetes capital of the country. There is a high prevalence of Diabetes amongst the target population viz. the poorer and economically backward members of society , particularly in the rural areas. Diabetic Retinopathy continues to be one of the leading causes of blindness despite highly effective treatments. Patients suffering from Diabetes Mellitus are often unaware that the disease can affect their eyes. Diabetes affects the tiny blood vessels of eye and if they become blocked or leak then the retina and possibly vision will be affected. The extent of Diabetic Retinopathy was found to be more than 20% when over 500 Diabetes Patients were screened. Kerala is the Diabetes capital of India with a prevalence of over 20%, double the national average of 8%. The aim of this project is to increase the awareness of eye complications resulting from Diabetes and thereby prevent some of the blinding complications of the disease. Access to affordable yet modern eye care in rural areas is the need gap that this project aims to fill.

Through early detection of Diabetic Retinopathy, Glaucoma and Cataract we can provide the gift of sight by treating avoidable blindness. The primary need that the project is going to address is accessibility of comprehensive eye care to the economically and socially underserved with focus on geographically isolated and challenging areas in the state of Kerala by launching a mobile tele-ophthalmology unit Challenges for community ophthalmic care

  • Lack of knowledge, attitude and practice
  • Rural and geographically isolated areas (Villages and islands)
  • Community and cultural barriers (Tribal areas, cultural variations and religious barriers especially for women)
  • Accessibility of services Community ophthalmic care can be encompassed into six working strata namely
  1. Identify the target population.
  2. Screening
  3. Clinical diagnosis.
  4. Preliminary Investigations.
  5. Medical / Surgical Management.
  6. Awareness creation. The conventional screening programs like camps and mass awareness programs cover only 2 or 3 levels of the strata. Mobile Tele-ophthalmology project aims at delivering at least five levels of care at the first point of contact with the target population at their own geographical limits. Patients who requires further specialised care will be referred to the base hospital where they will be given subsidised medical or surgical care.
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Events

Celebrity Muses at Lakme Fashion Week 2024

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Celebrities from Bollywood create a lot of buzz every year when they appear in fashion shows as the faces of up-and-coming or established designers in the nation. Lakme Fashion Week is one such event where a large number of Bollywood designers participate. As anticipated, the LFW roster this year had a number of well-known names and was stylish as well. Numerous well-known figures, including Madhuri Dixit and Ananya Panday, sashayed down the ramp. Let’s examine a few of the most well-known figures seen this season on the ramp.

Ananya Pandey

Ananya Panday looked amazing on the catwalk as she paired an off-the-shoulder black petal dress with high-rise leather boots. Wearing a long ponytail and walking confidently, she looked stunning for designer Rahul Mishra.

Aditya Roy Kapur and Janhvi Kapoor

Walking for fashion brand Kalki, Janhvi Kapoor and Aditya Roy Kapur took the show on the road. Aditya Roy Kapur was spotted wearing a black sherwani with embellishments, while Janhvi Kapoor sported an off-the-shoulder silk shirt and a maroon mermaid skirt.

Madhuri Dixit

Madhuri Dixit wore a gorgeous black floral co-ord set with a stylish blazer that gave off business woman vibes for Ranna Gill. She accessorized with modest locks and maroon lips for a neutral makeup look. 

Shanaya Kapoor

On the other hand, Shanaya Kapoor was spotted walking the ramp for Anamika Khanna while sporting an oversized white shirt with embroidered details and high-rise boots.

Tripti Dimri

Tripti Dimri graced the ramp for Shantnu and Nikhil donning an exquisite floor-length silver skirt paired with a sleeveless black top, a chic belt, and a magnificent set of hand gloves. 

Tapsee Pannu

As she walked for Gauri & Nainika, Tapsee Pannu was also seen on the ramp wearing a gorgeous bodycon gown with a mermaid cut end.

Malaika Arora

Malaika Arora spun around in a gorgeous pastel lehenga adorned with golden flower embroidery while she walked the Lakme Fashion Week runway for Anushka Reddy.

Rakul Preet

Rakul Preet, the newest bride in town, was also spotted on the ramp, walking for Ritika Mirchandani while sporting a white crop top and a skirt with a high thigh slit.

Aditi Rao Hydari

In Nirmooha’s ‘Ekatra’ collection, Aditi Rao Hydari embodies royalty as she explores individualism with dark purple coordinated outfits embellished with geometric designs and a dash of shine. 

Divya Khosla

In Rajdeep Ranawat’s opulent ‘Nizam’ collection, which is made of silk and features vintage accents, Divya Khosla looks stunning. The collection is inspired by the grandeur of Lucknow and the royal jewels of Hyderabad.  

Sara Ali Khan

Varun Chakkilam’s ‘Lenora’ collection, which combines modern style with Hyderabadi cultural aspects in pearl grey embroidered lehengas, features Sara Ali Khan flashing burn marks.

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Events

Lakme Fashion Week Day 2 Highlights

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From March 13 to 17, Lakme Fashion Week was held at the famous Jio World Convention Centre in Mumbai, which is situated in the center of the Bandra Kurla Complex. Lakme Fashion Week 2024 covered every genre, with an insightful and diverse list of designers showcasing their work. Collections included haute couture, street style, country wear, gothic vampire inspired, 1800s cowboy tribes, Indian bridal, Venetian tea party, and Victorian gowns. It’s time to break down some of the major SS’24 fashion trends as fashion week just ended. Sustainable Fashion Day, held on Day 2 of Lakme Fashion Week in collaboration with FDCI, featured some incredibly stunning runway looks. 

Til, Yavi, and Inca’s Collection

With their current collection, Inca, Til, and Yavi showcased sustainable design with clothing that promised both unparalleled comfort and glamour. In her role as Inca India’s show stopper, actor Dia Mirza dominated the show. Wearing an opulent all-black suit from their “Love is a Verb” collection, Mirza strutted down the runway. The collection complemented the concept of the event and was influenced by traditional artisan skills and repurposed materials.

Gaurang Shah’s Designs in Pink Hues

Gaurang’s “Gulaal” Lakme Fashion Week Spring/Festive collection. Lehengas and sarees with long-forgotten embroidery, such as Mochi, Parsi Gada, Petite Point, Kasuti, Phulkari, Kutch, and Kashmiri, were featured in the collection in the adaptable color pink.

Tea Cultures of the World x Chola 

With a focus on inclusivity and authenticity, Chola by Sohaya Misra and Tea Culture of the World honoured the merging of fashion and tea culture, embodying confidence, individualism, and empowerment. The collection’s runway was lit up by actresses Neha Dhupia and Konkona Sensharma’s stunning walks in black and white costumes.

U’Core by Urvashi Kaur

In Urvashi Kaur’s U’Core, contrasting selvedges were prominently featured. Her mother, Anupama Singh, along with notable models like Ratna Pathak Shah, Tillotama Shome, Rasika Dugal, Mallika Dua, Faraz Ansani, Shweta Tripathi, and Santanu Hazarika, showcased the collection’s artistry through stitch line details and hand block printing.

R|Elan X JJV Kapurthala

On Day 2 of Sustainable Fashion Day at Lakme Fashion Week, style and sustainability were guaranteed by the R|Elan X JJV Kapurthala collection. JJV incorporates ethical practices into its design philosophy in a seamless manner, improving garment performance and decreasing textile waste.

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Events

Sparkling Day 1 : Lakme Fashion Week

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With the much awaited Lakme Fashion Week held in the nation’s capital in association with the FDCI, fashion week is officially underway. Every year, people in the apparel business and fashion aficionados alike look forward to this event.

For almost 25 years, Lakme Fashion Week has been creating legendary displays, and there are no plans to stop. The first day of the five-day event featured a star-studded lineup at the runways, including Jim Sarbh, Hina Khan, and Alaya F in addition to Kalki Koechlin.

The Ramp Walk of Karishma Tanna

Karishma Tanna stunned on the catwalk with her stunning INIFD Launchpad ensemble. The “Scoop” actress turned heads with her gorgeous all-black Yashi Gada costume.

“A Periwinkle Wednesday” Collection by SWGT

The most intriguing collection from SWGT is undoubtedly “A Periwinkle Wednesday,” which takes its cues from the designer’s first iteration of love. The compilation honors love in all its tender, humorous, poetic, entrancing, and even frivolous forms.

Launch of a Magazine

The 2024–25 Fashion X Beauty Lakmē Fashion Week Trend Edition, designed by Peclers Paris, was also unveiled on the first day. The trend journal offered a preview of what to expect from the next fashion season via the eyes of multi-cultural trend forecasters.

The “Sun and Moon” Collection by Archana Rao

The “Sun and Moon” collection by Archana Rao was incredibly fascinating since it celebrates the natural harmony between the sun and moon while simultaneously emphasizing their striking contrasts.

The Most Recent Collection of Rajesh Pratap

The collection by La Martina X Rajesh Pratap Singh pays homage to the close relationship between Polo and Jaipur. The designs successfully highlighted the city’s rich cultural heritage and close connections to the game.

Samant Chauhan’s Collection of Ice Watches

Designer Samant Chauhan’s “Ice Watch” showcased superb craftsmanship and creative use of embroidery and shapes. Whites and blues, layers and ruffles, and a tonne of volume made up the mood board. Jim Sarbh, an actor, walked for Chauhan wearing all-white clothing.

A cocktail collection by Geisha Designs

Paras and Shalini, the designer team at Geisha Designs, served up cocktail and evening wear for men and women for the first time that day. Alaya F, a teenage actress who was observed wearing a lavishly embroidered pant and bustier combo, was chosen as their show stopper. 

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