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Anneha: Kudumbashree Fashions by Ann Joseph

Can a few rural women and an investment banker revolutionize fashion? The story of Anneha would make you say ‘Yes!’ FWD had a stirring conversation with Ann Joseph, who took us through her plans for ‘development through design’.

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Kerala Kasavy anarkali rima kallingal

Can a few rural women and an investment banker revolutionize fashion? The story of Anneha would make you say ‘Yes!’ FWD had a stirring conversation with Ann Joseph, who took us through her plans for ‘development through design’.

Kerala Kasavu designs

Photos: Dhananjay Ravi

An economics graduate who has worked for the likes of Goldman Sachs may not be your ideal candidate for a trendsetter. However, Ann Joseph can easily break all that stereotyping – this Malayali is gearing up to bring the ‘Kerala Kasavu’ to mainstream fashion. I met Ann at Café Pappaya to find out how ‘Anneha’ happened.  The conversation left me in awe as I realized how simple ideas can bring significant changes to the society.

Ann wanted to do something that really interested her and made life meaningful – a nine to five investment banking job did not fit the bill. The corporate life was not the best way to give back to the society – which was always her passion. When she left Bangalore and came to Kochi, Ann knew she wanted to do something on the lines of development, especially women’s empowerment. But the dream wasn’t to be a social activist and hold placards or join rallies.  ‘Then how?’ was the question. When one interest couldn’t give all the answers, Ann decided to mash it up with another and so, designing was introduced to the plan. But, Ann didn’t want to be just another designer or boutique owner.

Kudumbasree kerala kasavu designs

During her graduation days, Kerala government’s Kudumbashree program had caught her attention and she thought it was quite an effective initiative. “These are women who are in their comfort zone, but at the same time trying to earn an income through self-employment”, says Ann. She decided to pursue this angle and approached the Kudumbasree officials. Surprisingly, they were quite welcoming and gave her the go ahead. Now, the challenge that lay ahead was convincing the Kudumbashree women to work with her. Ann says; “I was quite particular that it has to be women from a rural area. Only then would it make sense.” Several units did not think of this as a feasible idea, except ‘Tip-Top Fashion Dress Making Unit’ in Edathala. The five ladies here – Ajitha Reji, Sheeja Sajeev, Farisha Sakeer, Fathima Kunjumohammed and Sreedevi Gopi – decided to give it a try despite their doubts. The government decided to chip in too and granted them a zero interest loan.

After several consultations with people in the field of fashion and design, Ann zeroed in on ‘Kerala Kasavu’ as the fabric she wanted to work with. But it was not the usual sarees, salwars and skirts she had in mind. Ann wanted the ‘Kasavu’ to be a daily wear casual dressing options. Kurtas, tunics and Anarkalis were the immediate solution. Kasavu needn’t be restricted for Onam and Kerala day anymore. Ann sketched out her own designs and sought out opinions from friends and family. Her aunt, Diamond Mathew, had valuable suggestions for her garments. Finally, confident of her designs, Ann began working on her first collection in June 2014. The fabric was sourced easily from a local wholesaler and the patterns were perfected with the help of a local tailor.

Photo:

Once her designs started coming out as fully stitched outfits, Ann began thinking about promoting ‘Anneha’. Competition is fierce with new designers and brands stepping up on a daily basis. “I started reaching out to people I knew and my friends started to help me in some way or the other.” – These friends included actors Rima Kallingal and Parvathy Menon who modeled in ‘Anneha’ garments. Dhananjay Ravi, an upcoming photographer made sure the garments were portrayed well enough to attract the deserved appreciation. Dev Jayakrishnan helps with the graphic design required to promote the products online, while Rachna Tom and Farzana Ansari helped with the art direction. Apart from the photo shoots, team Aneeha also produced a Youtube video shot by Wasim Hyder.

 

The excerpt is taken from the article "Stitches in Time", originally published in FWD Life Sept 2014 issue.

Read full article here.

Or get the FWD Life Sept 2014 digital copy here

Check out Anneha’s Facebook page here

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Netflix’s Cleopatra: A Controversial Provocation Egypt Could Do Without

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In the realm of streaming content, Netflix’s Cleopatra has recently grabbed attention, trending on most-watched charts amidst a contrived controversy over the casting of a Black actress in the iconic titular role. Produced by Jada Pinkett-Smith, this installment is the second in her ‘African Queens’ series, which has stirred debates surrounding representation and historical accuracy. However, the current state of Egypt, grappling with numerous challenges, suggests that this provocative series is the last thing the nation needs.

The portrayal of Cleopatra has always been intertwined with fascination and debate, particularly centered around her appearance rather than her race, in historical accounts. The Hollywood industry, historically dominated by white executives, had marginalized Black talent, deeming them unmarketable and unworthy of significant roles. The industry’s limited embrace of Black stories in the past was primarily driven by profit rather than genuine progressivism.

In the case of Netflix’s Queen Cleopatra, the casting of a Black performer in the lead role was destined to ignite controversy, especially among Egyptians increasingly hostile towards Afrocentrism. However, the preceding installment of the ‘African Queens’ series, Njinga, did not generate significant interest or impact, lacking the depth to stimulate intellectual discourse.

Director Tina Gharavi’s previous works, while sincere in their storytelling, did not display visionary filmmaking challenging the conventional Anglophone documentary style. Despite this, Netflix and Pinkett-Smith effectively employed marketing tactics, leveraging the race card to generate buzz around Cleopatra, ultimately leading to its elevated position in the charts.

Disappointingly, Queen Cleopatra fails to offer any fresh insights into the Egyptian icon. The four episodes follow a predictable and formulaic narrative structure, focusing on Cleopatra’s rise and fall without delving into her race. The series, featuring medium close-up interviews with academics predominantly from American and British institutions, coupled with lackluster dramatizations, fails to engage viewers or provide an aesthetically distinct perspective.

The show’s emphasis on Cleopatra’s physical beauty and sensationalized elements aligns with Netflix’s faux-liberal gender and sexual politics, which are often presented simplistically and lacking depth. While the representation of minority groups in film and TV is an important concern, solely focusing on representation can overshadow other vital aspects, such as artistry, film history, and the political use of aesthetics.

Critics and viewers fixated on the racial depiction of Cleopatra, generating substantial media coverage and overlooking the artistic value and storytelling approaches employed in the series. Amidst the heightened racial discourse, the nuances of Egypt’s complex relationship with blackness have been lost. Egypt’s struggle with economic crises, political challenges, and external influences leaves the nation feeling helpless and disheartened.

In its current state of turmoil, Egypt seeks a savior and is grappling with collective defeat, making the Netflix provocation an unwelcome addition. The nation, deprived of agency and self-determination, holds onto its historical heritage, which has been plundered by the West for centuries. In such circumstances, a reframing of their own history, even in the form of a fictional series, elicits a strong reaction from a nation grappling with numerous challenges.

Ultimately, while the casting controversy surrounding Netflix’s Cleopatra has sparked discussions on representation and historical accuracy, Egypt’s broken state and desperate need for stability and self-determination make this provocative series an unnecessary and untimely distraction.

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Unleashing the Power: Scorpio Lunar Eclipse on May 5th Signals Major Transformation Ahead

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The cosmos are gearing up for a powerful event: the May 5th lunar eclipse in Scorpio. This celestial spectacle promises to be a transformative experience that will shake us to the core. As the full moon aligns with the sun and the Earth casts its shadow, Scorpio’s dark and intense energy will be unleashed, inviting us to confront our deepest fears and desires.

 

Scorpio, known for its enigmatic nature and passionate intensity, is the zodiac’s most enigmatic and mysterious sign. It’s associated with death, rebirth, and transformation, making this lunar eclipse an auspicious time for letting go of old patterns and embracing a new, more authentic way of being. The Scorpio energy is all about digging deep into the shadows, exploring our subconscious minds, and facing the truth no matter how uncomfortable it may be.

During this lunar eclipse, we can expect intense emotions to surface, bringing to light buried feelings and hidden desires. Scorpio’s energy is not one to shy away from the taboo or the uncomfortable, and neither should we. It’s time to confront the parts of ourselves that we’ve been keeping hidden, and to embrace our true selves.

 

As we navigate this intense energy, it’s important to remember to practice self-care and self-love. Scorpio’s energy can be overwhelming, so be sure to take breaks and ground yourself when needed. The lunar eclipse is an opportunity for growth and transformation, but it’s up to us to take the necessary steps to harness this energy and make the most of this powerful celestial event.

 

In conclusion, the May 5th lunar eclipse in Scorpio is a powerful and transformative event that promises to shake us to our core. It’s an opportunity to face our fears, embrace our desires, and transform ourselves from the inside out. So, get ready to unleash your inner Scorpio and embrace the intensity of this celestial event.

 

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8 Best Podcasts of 2020

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To the people who doesn’t know what a podcast is- it’s pretty much like a radio show and is released in a streamable or downloadable format through various sites. You can access to millions of podcasts in many genres from anywhere you have internet access.

Here’s a list of podcasts for you to listen:

The Musafir Stories – India Travel Podcast

The Musafir Stories is a wonderful online podcast that talks about iconic and, in fact, all sorts of travel destinations. The podcast series is hosted by Saif Omar and Faiza Khan who talk to fellow travellers about their various adventures across India.
Available on iTunes, Google podcasts, JioSaavn, and Spotify.

https://themusafirstories.com/

Second Life


This online podcast is hosted by Hillary Kerr from the well-known fashion publication Who What Where and it chronicles the career changes of its many guests. It spotlights successful women who’ve made major career changes.

You can listen to her episodes on Apple podcast, Spotify, and Podbean.

https://www.secondlifepod.com/

In The Dark


In The Dark’s content is about uncovering the world’s most iconic crime cases. In short, it’s an investigative journalism podcast, hosted and narrated by Madeleine Baran.

You can listen to it on Apple Podcast, Stitcher, and Podbean.

https://www.stitcher.com/podcast/american-public-media/in-the-dark-apm

The Passion People Podcast


The Passion People Podcast is a series of conversations about following a passion and how to manifest it. There are several conversations with experts, entrepreneurs, and icons that inspire the listeners, and the show is hosted by Naga Subramanya.

You can find the podcast on Stitcher, Apple Podcast, and JioSaavn.

https://www.stitcher.com/podcast/naga-subramanya-b-b/the-passion-people-podcast

GayBCD


GayBCD is an online podcast that seeks to understand what it means to be queer in today’s time. It’s hosted by Sunetro Lahiri and Farhad Karkaria and is created by IVM Podcasts. You can expect to find funny and comforting discussions about coming out and how a sense of humour, wisdom, and parlance play such an important role in understanding yourself better as a person.

This podcast series is easily available on YouTube, Stitcher, JioSaavn, and Apple Podcast.

https://www.stitcher.com/podcast/indus-vox/gaybcd

Harry Potter at Home


Harry Potter At Home is a new series by the Wizarding World that has famous names from entertainment, music, and sports reading chapters from Harry Potter And The Philosopher’s Stone, and the magic is still alive. They currently have the first two chapters out – the first by Daniel Radcliffe and the second by Noma Dumezweni.

You can listen to the series on Spotify and a video version is available on Wizarding World.

https://open.spotify.com/show/2JUljwaD9fNSeq8Vy3UAUp

Maed in India


Maed in India prides itself on being India’s first indie music podcast and features conversations with, well, independent musicians from India and abroad. From unreleased music to unknown music stories, they have it all. It’s great for discovering new music, too.

You can listen to this podcast on iTunes, Spotify, JioSaavn, Podbean, Google Podcasts, and Stitcher.

https://maedinindia.fanlink.to/podcast

The Corner Flag


Indian fans of the European and Worldwide football can rejoice in this chat show about sports with comedian Amogh Ranadive. If you like hearing commentary on the latest Premiere league (or other) antics with an Indian twist this might just be the Indian chat show for you.

You can listen to this podcast on Spotify

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