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James Joseph’s Jackfruit 365

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Hit the Road Jack, James Joseph thinks jackfruits are not only tasty but fruitful with ideas. FWD got into a conversation with James Joseph – owner of Jackfruit 365.

James Joseph, an ex-employee of Microsoft, has worked for top companies from across three continents in the world is now giving back to his nation and its people through his book ‘Gods Own Office’.  Being a dedicated and hard worker himself, the book ‘God’s own Office’ is his effort to fulfil a corporate employee’s wishes to stay in their Bharath without giving up on benefits offered by top .Being the father of three daughters, James strongly believes that mothers of every family should work in order to be a role model to their kids

What was your driving force when you quit your job to come to your native place?

I quit my job and got back to my hometown Aluva to set up a home desk on my own and to show people how they could work within the luxury of their homes without compromising the monetary benefits. My research resulted in my book ‘Gods own Office’. The book is a part memoir and part guide to knowing how to get that work-life resonance everyone always wanted. Somewhere down the line Jackfruit 365 happened. People think I left Microsoft for Jackfruit 365 but in reality Jackfruit 365 happened because of Microsoft.

Coming onto Jackfruit 365, why jackfruit and not coconuts?

Jackfruits being so tasty and nutritious are not available because of its seasonal nature and its mess nature. As a result, 80% of it is getting wasted in a country that has 2000Crore worth jackfruits out of which 550Crores is in Kerala.

What other potential does Kerala have?

We rely on other states for vegetables. What we could do is find a way to replace those vegetables with what is available abundantly in our state. Accordingly the existing Liquor Licence Act has shut down a lot of bars in the state.  With a concrete plan, you can create a market for the same.

What should youngsters keep in mind before starting a business?

From my perspective, a business takes time to take its shape. You should never run out on your capital fund. For that on the first year, you shouldn’t take the salary, on the second year you must draw your salary. It doesn’t matter if it’s a small amount and on the third year you should be able to take your salary with a profit.

How you invest and market your product. Instead of investing a huge capital upfront you need to validate the market. If people need a product, you offer they will come to you, and that’s how you know if your product will sell in the future. Taking my product, for example, it is only available online and those who want it will come in search for it onto the site. That is a way of knowing if your product is in demand.

Jackfruit 365 being a freeze dried product is foreign to people, how did you promote the product?

I used the existing capacity; combined the traditional market with e-commerce and social media. My primary focus was on the chefs of top restaurants and mothers who tried out recipes that would replace potato, meat and fish with my product. Now it is the third year, and soon my product will hit the markets along with the 100 recipes created by them.

Your experience with the corporate world has helped you to set up a successful business. How do you think our youngsters can make it big?  

If you are genuinely passionate about something you get experienced mentors who will be willing part their advice, expertise and money. You shouldn’t start a business just for the sake of starting something. Bill Gates dropped out of college because he was sure that he had a better plan. You need to be sure that you will be earning more than your existing salary.

Your future projects.

I want to create recipes to replace pork as Northeast states consume them in high quantity. I’m also starting a venture that is completely different from Jackfruit 365. I want to set up hot desks for working professionals in their hometown where they could spend an extra week when they come for vacation. That way kids get to stay a little longer with their grand-parents and also enjoy the delicacies of their hometown.

Quickies

An interesting fact no-one knew about jackfruit

In North India, people didn’t know under-riped jackfruit could be cooked

A trend that you don’t enjoy in online retail

Cash on delivery

Your personal favourite jackfruit recipe

Sandwich

A jackfruit combination you tried and oh no!

Jackfruit Shrimp

A place in the world that doesn’t like jackfruit

Nobody would dislike it

A learnt lesson from corporate companies

Job is like a stage given to artist and treat company money like your money.

A message to young entrepreneurs

Excess capacity is better than capital

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Netflix’s Cleopatra: A Controversial Provocation Egypt Could Do Without

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In the realm of streaming content, Netflix’s Cleopatra has recently grabbed attention, trending on most-watched charts amidst a contrived controversy over the casting of a Black actress in the iconic titular role. Produced by Jada Pinkett-Smith, this installment is the second in her ‘African Queens’ series, which has stirred debates surrounding representation and historical accuracy. However, the current state of Egypt, grappling with numerous challenges, suggests that this provocative series is the last thing the nation needs.

The portrayal of Cleopatra has always been intertwined with fascination and debate, particularly centered around her appearance rather than her race, in historical accounts. The Hollywood industry, historically dominated by white executives, had marginalized Black talent, deeming them unmarketable and unworthy of significant roles. The industry’s limited embrace of Black stories in the past was primarily driven by profit rather than genuine progressivism.

In the case of Netflix’s Queen Cleopatra, the casting of a Black performer in the lead role was destined to ignite controversy, especially among Egyptians increasingly hostile towards Afrocentrism. However, the preceding installment of the ‘African Queens’ series, Njinga, did not generate significant interest or impact, lacking the depth to stimulate intellectual discourse.

Director Tina Gharavi’s previous works, while sincere in their storytelling, did not display visionary filmmaking challenging the conventional Anglophone documentary style. Despite this, Netflix and Pinkett-Smith effectively employed marketing tactics, leveraging the race card to generate buzz around Cleopatra, ultimately leading to its elevated position in the charts.

Disappointingly, Queen Cleopatra fails to offer any fresh insights into the Egyptian icon. The four episodes follow a predictable and formulaic narrative structure, focusing on Cleopatra’s rise and fall without delving into her race. The series, featuring medium close-up interviews with academics predominantly from American and British institutions, coupled with lackluster dramatizations, fails to engage viewers or provide an aesthetically distinct perspective.

The show’s emphasis on Cleopatra’s physical beauty and sensationalized elements aligns with Netflix’s faux-liberal gender and sexual politics, which are often presented simplistically and lacking depth. While the representation of minority groups in film and TV is an important concern, solely focusing on representation can overshadow other vital aspects, such as artistry, film history, and the political use of aesthetics.

Critics and viewers fixated on the racial depiction of Cleopatra, generating substantial media coverage and overlooking the artistic value and storytelling approaches employed in the series. Amidst the heightened racial discourse, the nuances of Egypt’s complex relationship with blackness have been lost. Egypt’s struggle with economic crises, political challenges, and external influences leaves the nation feeling helpless and disheartened.

In its current state of turmoil, Egypt seeks a savior and is grappling with collective defeat, making the Netflix provocation an unwelcome addition. The nation, deprived of agency and self-determination, holds onto its historical heritage, which has been plundered by the West for centuries. In such circumstances, a reframing of their own history, even in the form of a fictional series, elicits a strong reaction from a nation grappling with numerous challenges.

Ultimately, while the casting controversy surrounding Netflix’s Cleopatra has sparked discussions on representation and historical accuracy, Egypt’s broken state and desperate need for stability and self-determination make this provocative series an unnecessary and untimely distraction.

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Unleashing the Power: Scorpio Lunar Eclipse on May 5th Signals Major Transformation Ahead

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The cosmos are gearing up for a powerful event: the May 5th lunar eclipse in Scorpio. This celestial spectacle promises to be a transformative experience that will shake us to the core. As the full moon aligns with the sun and the Earth casts its shadow, Scorpio’s dark and intense energy will be unleashed, inviting us to confront our deepest fears and desires.

 

Scorpio, known for its enigmatic nature and passionate intensity, is the zodiac’s most enigmatic and mysterious sign. It’s associated with death, rebirth, and transformation, making this lunar eclipse an auspicious time for letting go of old patterns and embracing a new, more authentic way of being. The Scorpio energy is all about digging deep into the shadows, exploring our subconscious minds, and facing the truth no matter how uncomfortable it may be.

During this lunar eclipse, we can expect intense emotions to surface, bringing to light buried feelings and hidden desires. Scorpio’s energy is not one to shy away from the taboo or the uncomfortable, and neither should we. It’s time to confront the parts of ourselves that we’ve been keeping hidden, and to embrace our true selves.

 

As we navigate this intense energy, it’s important to remember to practice self-care and self-love. Scorpio’s energy can be overwhelming, so be sure to take breaks and ground yourself when needed. The lunar eclipse is an opportunity for growth and transformation, but it’s up to us to take the necessary steps to harness this energy and make the most of this powerful celestial event.

 

In conclusion, the May 5th lunar eclipse in Scorpio is a powerful and transformative event that promises to shake us to our core. It’s an opportunity to face our fears, embrace our desires, and transform ourselves from the inside out. So, get ready to unleash your inner Scorpio and embrace the intensity of this celestial event.

 

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8 Best Podcasts of 2020

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To the people who doesn’t know what a podcast is- it’s pretty much like a radio show and is released in a streamable or downloadable format through various sites. You can access to millions of podcasts in many genres from anywhere you have internet access.

Here’s a list of podcasts for you to listen:

The Musafir Stories – India Travel Podcast

The Musafir Stories is a wonderful online podcast that talks about iconic and, in fact, all sorts of travel destinations. The podcast series is hosted by Saif Omar and Faiza Khan who talk to fellow travellers about their various adventures across India.
Available on iTunes, Google podcasts, JioSaavn, and Spotify.

https://themusafirstories.com/

Second Life


This online podcast is hosted by Hillary Kerr from the well-known fashion publication Who What Where and it chronicles the career changes of its many guests. It spotlights successful women who’ve made major career changes.

You can listen to her episodes on Apple podcast, Spotify, and Podbean.

https://www.secondlifepod.com/

In The Dark


In The Dark’s content is about uncovering the world’s most iconic crime cases. In short, it’s an investigative journalism podcast, hosted and narrated by Madeleine Baran.

You can listen to it on Apple Podcast, Stitcher, and Podbean.

https://www.stitcher.com/podcast/american-public-media/in-the-dark-apm

The Passion People Podcast


The Passion People Podcast is a series of conversations about following a passion and how to manifest it. There are several conversations with experts, entrepreneurs, and icons that inspire the listeners, and the show is hosted by Naga Subramanya.

You can find the podcast on Stitcher, Apple Podcast, and JioSaavn.

https://www.stitcher.com/podcast/naga-subramanya-b-b/the-passion-people-podcast

GayBCD


GayBCD is an online podcast that seeks to understand what it means to be queer in today’s time. It’s hosted by Sunetro Lahiri and Farhad Karkaria and is created by IVM Podcasts. You can expect to find funny and comforting discussions about coming out and how a sense of humour, wisdom, and parlance play such an important role in understanding yourself better as a person.

This podcast series is easily available on YouTube, Stitcher, JioSaavn, and Apple Podcast.

https://www.stitcher.com/podcast/indus-vox/gaybcd

Harry Potter at Home


Harry Potter At Home is a new series by the Wizarding World that has famous names from entertainment, music, and sports reading chapters from Harry Potter And The Philosopher’s Stone, and the magic is still alive. They currently have the first two chapters out – the first by Daniel Radcliffe and the second by Noma Dumezweni.

You can listen to the series on Spotify and a video version is available on Wizarding World.

https://open.spotify.com/show/2JUljwaD9fNSeq8Vy3UAUp

Maed in India


Maed in India prides itself on being India’s first indie music podcast and features conversations with, well, independent musicians from India and abroad. From unreleased music to unknown music stories, they have it all. It’s great for discovering new music, too.

You can listen to this podcast on iTunes, Spotify, JioSaavn, Podbean, Google Podcasts, and Stitcher.

https://maedinindia.fanlink.to/podcast

The Corner Flag


Indian fans of the European and Worldwide football can rejoice in this chat show about sports with comedian Amogh Ranadive. If you like hearing commentary on the latest Premiere league (or other) antics with an Indian twist this might just be the Indian chat show for you.

You can listen to this podcast on Spotify

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