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Jainam Kumarpal On His Fully Organic Brand Bhusattva

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FWD Life Jainam Kumarpal On His Fully Organic Brand Bhusattva (1)

An organic brand made that has made its presence known globally, Bhusattva is owned by Jainam Kumarpal. FWD got in touch with him to get answers to our questions related to sustainability and his brand

Images: Various sources

Bhusattva is a fully organic brand of garments, with a global presence. Here are excerpts from a conversation FWD had with Jainam Kumarpal, Owner and Ecopreneur, House of Bhusattva. For him, sustainability translates to products that are completely biodegradable, and when it comes to the fashion industry, the slow fashion movement, rather than the fast fashion movement, is the way to go.

When can a designer label be described as practicing sustainable fashion?

There are different degrees to which a label can be sustainable. There are different aspects of sustainability that a label can choose to put into practice. But I think a label can’t be called sustainable, unless it is certified. When I say Bhusattva is organic, I mean that it is organic right from the farming level, and the weeding, to the dyeing practices and the artisans creating the garments. The whole process is organic and certified.

FWD Life Jainam Kumarpal On His Fully Organic Brand Bhusattva (2)

Does sustainable fashion mean costlier fashion?

It doesn’t mean that at all. At least, not always. It doesn’t offer cheap bargain prices, and the price seems higher in comparison, definitely. But the thing with sustainable brands is that they are usually more socially conscious too. With Bhusattva, there is a lot of value addition. We use hand embroidery, create entirely handcrafted products, try to revive the languishing art forms of India, and make sure there is a synergy between the artisans and the designers. When you say you want to do good for the environment and give something good to the people at large, you also make sure that your pricing strategy is ethical.

Is it easy to incorporate sustainability into a wardrobe?

Absolutely. Gone are the days when Khadi was the only sustainable option. Now, sustainable labels create garments cut in the latest styles and trends. There is also a wide range of textiles available that are sustainable made from natural fibres from banana, bamboo, pineapple and the like. So one can find clothes that are sustainable and suit any taste.

FWD Life Jainam Kumarpal On His Fully Organic Brand Bhusattva (1)

Is sustainability a fleeting trend, or is it here to stay?

Here to stay, definitely. In the next five years or so, I think a lot more people, designers and consumers, shall embrace sustainability. This will also make sure that there are more options and innovation when it comes to sustainability. It won’t be a fleeting trend at all.

Why is it then, that designers are so hesitant to embrace sustainability?

When you look at the fashion world as a whole, there aren’t a lot of designers practicing sustainability. This has to do with the limited materials and resources that you can play with. But mostly because not only does sustainability not have a large market, it doesn’t offer a lot of profit. Compared to fast fashion, the profit margins are a lot lesser. Which makes people prefer the easier, more profitable route.

Digital version : https://goo.gl/HGTOLN

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Sonam Kapoor Ahuja’s Traditional Ladakh’s Heritage Attire

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As Anant Ambani’s pre-wedding festivities come to an end, Sonam Kapoor Ahuja chose to dress in Ladakh traditional garb. The event featured a number of topics, with India’s rich past being the focus yesterday night. Sonam Kapoor Ahuja emphasized this by dressing in Namza Couture, which was established in 2016 by Padma Yangchan and Jigmet Disket and is renowned for its commitment to Ladakhi fabrics.

 The Mogos, a gown-like item with a shimmering zari border and pistachio green brocade, was part of Sonam’s ensemble. She wore a rani-pink shawl called a “Bok,” which is usually made from silk or goat skin and is worn to keep warm by the locals. This outfit was made of silk by Benaras artisans, and it had intricate phoenix embroidery, which stands for knowledge and vigor. It also had a crane image, which stands for prosperity and peace.

Her jewelry selections also honored custom; she wore a neckpiece set with diamonds and an emerald stone in the center. She accessorized this with striking statement rings and copper handcuffs, all tastefully matched with pearl earrings. She chose metallic juttis to complete her look, and she carried a bespoke purse by re-ceremonial.

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Decoding Wedding Looks of Rakul Preet Singh & Jackky Bhagnani

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The most anticipated nuptials of the year were that of Rakul Preet Singh and Jackky  Bhagnani. When the famous couple released official images from their wedding ceremony a while back, the anticipation surrounding seeing them in their wedding finery finally subsided. The couple looked stunning together as they exchanged vows in a sundowner ceremony in South Goa, becoming husband and wife. 

The wedding outfit of Rakul Preet Singh has everyone in awe! In terms of bridal style,she is a shining example of grace and elegance. Examine her gorgeous lehenga in great detail, taking note of its elaborate design and the symbolic significance of its colours. Examine her jewelery selections, beauty tips, and hairstyle specifics. Take inspiration from Rakul’s sophisticated and magnificent wedding look and pick some style advice for your own unique occasion.

Rakul Preet Singh and Jackky Bhagnani, the romance of the hour, likewise made the choice to forgo the vivid colour scheme in favour of delicate pink and ivory tones. The couple held their partners close to each other while flashing their million-dollar smiles in the official pictures they shared on the internet.

Rakul’s custom-made pastel pink lehenga by Tarun Tahiliani made her look like a dream. The actress donned a skirt covered in hundreds of small floral designs that were heavily glittered, beaded, and pearl-studded. She chose to wear a bustier for her choli, which was made with layers of net fabric that matched the colour of her lehenga. She chose full sleeves with a soft, see-through material buttoned down towards the end of her wrist as opposed to the short-sleeved option. Her dupatta was exquisitely adorned with numerous tiny, vibrant flowers throughout. Pearl and bead embroidery adorned the portion of the chunni that was precisely fastened to her bun.

The groom looked great in his ivory-coloured Tarun Tahiliani sherwani, which was embroidered with more elaborate flower patterns. He wore an achkan-style attire that gave off a royal vibe, and his exquisitely tied pagdi matched his choodidaar. It was covered in little studs all over and bordered with embroidery. The actor-producer channeled his inner Akbar by wearing a traditional mojris and carrying his drape in an elegant manner that matched his turban. Jackky also had a sarpech on his safa and a layered neckpiece made of kundan in shades of green. He was observed donning a sophisticated watch, his wedding band, and an additional emerald ring on his other hand.

Regarding Rakul’s jewelry, she opted for a stunningly crafted choker instead of the lengthy neckpieces. Her necklace’s enormous, blingy stones may easily cause blindness in anyone. Pearls, beads, and a few more medium- and small-sized gemstones were used to balance and assemble them. A maangtika and large, hanging earrings finished her ensemble. The massive, elegant, and shimmering engagement diamond she flashed on her ring finger was the talk of the town. Additionally, she donned pink kaliras and custom-made, minimalist choodas by designer Mrinalini Chandra.

The actress chose to use soft glam makeup in hues that complemented her wedding attire for her makeup look. For her D-day, she accessorized her eyes with eyeliner, a glowy base, and dark arched eyebrows, all complemented with a delicate pink lipstick shade. The actress also sported a modest mehendi on her hands, in keeping with the trend. They even decided on a backdrop and décor made of flowers. Baby’s breath flowers and enormous pink roses were used to make the varmalas.

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How to Identify an Authentic Banarasi Saree

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The saree is a timeless fashion item. Because of its unparalleled elegance and timelessness, sarees are referred to as classic ensembles. Even though sarees come in a variety of styles, nothing compares to a genuine Banarasi saree. A Banarasi saree has it all: a royal vibe, elegance that will make you the topic of the town wherever you wear it. Genuine Banarasi sarees are expertly crafted by experienced weavers using the finest silk yarn, paying close attention to every last detail.

The best type of silk saree is the banarasi saree, which has significant cultural and historical value in India. Their elaborate designs and opulent fabrics have made them famous and beloved worldwide.On certain occasions, women adore showing off their lavish and royal banarasi sarees. Banarasi sarees currently come in a range of shapes and designs in lightweight materials, in addition to the heavier ones, that suit the tastes and fashion sense of the current generation. There can be a lot of banarasi saree merchants or retailers in the market, but keep in mind that not all of them are likely to be offering authentic or high-quality sarees. Be sure to choose an actual banarasi saree while making your purchase. So here are few tips on identifying an authentic banarasi Saree

Check the saree’s reverse side.

Simply examining the saree’s reverse side will allow you to identify its authenticity. There will always be floats inside the weave and warp grids of loom-woven Banarasi sarees. Sarees woven by machines will be smooth to the touch.

Ask to see a certificate

Another crucial item to check for when buying pure silk sarees is the Certificate of Authorised Use of the Silk Mart Logo. Make sure to always ask for a certificate if you are purchasing a real silk saree.

Seek out the minor “imperfections”

The little “imperfections” that give a handwoven sari its unique beauty are what give them their beauty. The flawless “imperfections” are what set Banarasis handlooms apart from powerlooms. A handwoven textile will nearly always have subtle human touch elements, such as picks in the foundation fabric or even black lines running along the textile’s selvedge.

Think about the cost.

In general, price is a good way to tell if a Banarasi is real or not. Handmade items are expensive and require time to complete. Making it takes hours, but the finished product has a touch and sense of absolute quality. Therefore, if you’re finding a fantastic “deal” online, it’s usually not real. The history, craftsmanship, and quality of a Banarasi are unparalleled, and as buyers, we ought to be prepared to shell out a reasonable amount to guarantee its continued existence.

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