Bhima Jewellers has come up with an ice-breaking advertisement representing the journey of a trans women and the internet has fallen in love with it!

We have all seen jewellery ads with ladies flaunting the necklaces and bangles, giggling, happy and such an such. This ad is different. Bhima a portrays the journey of a transwomen from her childhood to adulthood. It’s pictured beautifully, just like a movie, with utmost care. The transformation of an unshaven young man to a confident woman with the support and care of her parents will surely tear you up.

The father gifting her with anklets to the final scene of her in the bridal attire is heartwarming. There is no anger, frustrations or melodrama shown, it normalizes something that the society is yet to take in wholeheartedly and the caption strikes, “Pure as Love”.

The best part of the advertisement? A transwoman, Meera Singhania is the protagonist, which just makes the representation better.

Well the ad is ‘pure gold’, check it out!

Exposure to condom advertisements can ruin our kids

A country with a population of 1.3 billion people called a ban on condom advertisements on Monday. The government  has strictly asked the Television channels to not telecast condom advertisements between 10 p.m to 6 a.m as it can evoke ‘unhealthy practices’ in children. It is pretty odd for a country like India, which is the second most populated country in the world to go for a ban like this.

The steamy ad featuring a former porn star led to a lot of objections from the conservative parties. There are so many other advertisements which needs to be banned instead, like advertisements that objectify women as sexual objects and degrade women in the society. Research says India will pass China to become the world’s most populous country in the next 10 years.  Our government has spent a lot of money on spreading awareness, but still the usage of condoms are very less in our country.

Soon after the ban was announced, Social Media slammed it with hilarious tweets and comments

1.

No condom ad on TV from 6am to 10pm because kids watch TV at that time

If your kid watches so much TV maybe you needed that condom in the 1st place

— Atul Khatri (@one_by_two) December 12, 2017

2.

If Condoms were not being treated as taboo for so many years, we would not have suffered the population blast issue. The way problems are being approached in India these days is really saddening.

— Rahul Raj (@bhak_sala) December 12, 2017

3.

No condom ads on Indian TV from 6am-10pm because why learn about birth control or protected sex when you can have Chlamydia, Gonorrhea, Syphilis, HPV, Herpes, HIV, an abortion or an unwanted baby?

— Priya Sometimes (@PriyaSometimes) December 12, 2017

It did not end there, this was another funny post that I came across.

 

#durex has their priorities right. Wait, is it okay to post this before 10pm? #madovermarketing #virushka #anushkasharma #viratkohli

A post shared by Mad Over Marketing (M.O.M) (@madovermarketing_mom) on Dec 12, 2017 at 8:38pm PST

On the other hand, we also had people who supported the ban.  “This is India and it has its own culture, and anything related to sex is generally not publicly discussed,” said Bal Krishna Bhartia, the president of the Confederation of All India Traders, a business association that started complaining about condom commercials a few months ago.

After all these endless debates, everybody has one question – Will the ban really stop the promotion of ‘indecent acts’ and  forbid kids from doing ‘unhealthy practices’?

Do let us know about your thoughts on the condom ban in the comment section.

With the aim of providing a variety of top notch services, Syama Dynamic Group has introduced GLAM Saloon & Spa in Kochi recently. The first-of-its-kind in Kerala, GLAM is an exclusive Kerastase Paris and Keraskin Esthetics luxury saloon. Kéraskin Esthetics is present in the best luxury salons and spas of the world. Kérastase is a luxury hair care brand from the professional products division of the multi-national L’Oréal Group. Sprawled across 4500 sq ft, the salon is headed by Nipun Conso, a L’Oreal certified trainer and hair stylist. GLAM is a one-stop destination for the whole family, with exclusive hair care and skin care rituals, body massages and expert make-up artistry.

Led by N. Syamaprakash, Syama Dyanamic (SD) Group of Companies has already tasted success in different businesses. At GLAM, customers can choose from the six luxury Kéraskin Rituals, ranging from anti-ageing and glow to hydration-nutrition. Each Ritual has an exclusive massage to enhance the beauty of the skin. The dedicated team of experts at the GLAM seeks to provide luxury and professional services which promise customers a unique experience.

Kerastase

With a unique approach to hair care, one that demonstrates both a passion for beauty and commitment to wellbeing, Kerastase, is the world’s leading exclusive luxury hair care treatment line. This high-end brand promises to transform hair with immediate and visible results, with the latest innovations from L’Oreal Advanced Research, with tailor-made treatments for every hair and scalp need, personalized hair and scalp diagnosis by trained stylists and comprehensive professional service to provide customers with the ultimate salon experience.

Keraskin

Keraskin Esthetics owns the secret of the ultimate transformation for skin. The first professional skincare brand designed for and by beauty therapists, it is exclusively found in Keraskin Esthetics certified beauty institutes and spas. Every ritual starts with the face-to-face diagnosis with a certified therapist. This allows the unique character of the skin to be defined in order to create made-to-measure treatment.

Specialties of GLAM

Spread across 4500 square feet

Headed by L’Oreal certified trainer

This unisex luxury salon is a one-stop destination for the whole family

Exclusive hair care and skin care rituals, body massages and expert make-up artistry.

The Group hopes to indulge Kochiites in the ultimate experience of luxury and wellness.