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In Focus

The longest yard – Beena Kannan

She’s got the confidence and it was evident as it unfurled in a candid conversation. There were so many thoughts exchanged and there was so little time to hear all she had to say, but an interview came along before she whizzed off for the next shot.



beena kannan

beena kannanA short phone call started off the chain of events that led to the wonderful photo-shoot and interview. When Beena Kannan agreed to meet up and discuss the possibility, we had a stirring brainstorming session. Within 24 hours, the team at FWD Life had to come up with a scribble (the concept, theme, and reference for the photo-shoot and interview). We thought our biggest challenge would be to convince her to deviate from the saree route according to which she is always depicted in the mainstream media. The meeting in her house was a pleasant surprise, she greeted us with piping hot tea and freshly fried dal vada. She was surprisingly fresh and energetic for someone who’s just back home in half an hour after the 21 day tour.

We did not have to beat about the bush so much, she was game for the non-traditional photo-shoot. Her zestful energy led us to conversation and narration of vivid tales about her grandfather, the famous textile king, Veeriah Reddiar . She narrated about the bullock cart rides to his stores, the expansion of the stores and the challenges of taking a leading role in a male dominant society. Her fervor for sarees was easily discerned as she talked about the life of creating fabulous clothes and fulfilling the dreams of all the  women who swear by the name of Seematti.

beena kannanBeena Kannan

When we met her at Taj Vivanta, it was the head start for an exciting photo-shoot and her sprite did not seem to shake off even after a Zumba class the evening before. Her panache was reflected in her African print asymmetrical dress and her electric blue eyelashes. Even between the shoots she was bustling with energy and while taking an interview there she was efficiently multi- tasking and talking in so many languages with different clients. Her conversation usually ends with a punch line , followed by a laugh or a moment to muse. She’s got the confidence and it was evident as it unfurled in a candid conversation. There were so many thoughts exchanged and there was so little time to hear all she had to say, but an interview came along before she whizzed off for the next shot.

Beena KannanIn the earlier days what was your impetus to become an entrepreneur?
Earlier as a young child, I was addicted to the brand Seematti. I was growing up with the brand and I wanted the brand to grow too. The other option was working for someone but I wanted to support my family by all means.

Any distinct memory that you can share with us?
We used to travel quite a lot especially in South India. Those days the roads were empty and I could distinctly remember Mount Road Chennai. It had a different rush from Kerala. I used to look at females at the counter as a cashier woman. I was surprised with this concept because in Kerala this was not encouraged and still not an accepted notion. I used to ask other females, how does it feel like to work? That was my earliest and most distinct memory that I could recollect a woman working and earning. Especially during a time frame that did not encourage it. I then used to constantly question, “Can women work?”

What was the one entrepreneur ‘funda’ that you disagreed with?
( She slowly laughs) The very fact that woman cannot work. Earlier, many people doubted my capabilities. As I was seated in this position, it was a step taken seriously by showing my people I am really serious about the game. Many of them did not expect me to be professional but I take time seriously and work well under deadlines and prove to people the value of time.

Beena KannanYou’re famously known as a business woman, how do you stand out as a designer?
I understand people and I got the capacity to create out of the blue. I have an authentic power over Kancheepuram. For the last ten years, Kerala was being too simple minded about their fashion sense in sarees. While women from other parts in India wore sarees that had bhutta work on the body , Kerala was still being conventional. They stuck to bordered sarees. Finally there came a change when they started wearing jalli to bhuttaas, and the introduction to wearing brocades. That’s when I launched Jhal go Raang, the introduction of jeri embroidery to the body, it was there for six months and Kerala shifted to another trend. Bringing out a fearless nature and making them mentally ready was a great achievement. For example introducing with stripes was another venture of mine, I know how to drift into various styles. I found myself a big failure when I tried to impose.

What’s the most pivotal factor that taught you to go through the challenges of mixing business and fashion?
Time! It’s important to be a regular and punctual person. Appointments and dates to what I need and what I don’t need. I make sure everyone is assured; they used to say this female wouldn’t be that understanding. But I say women are more understanding.

It’s a challenge to be fashion fearless, what about bringing out a twist and innovation in textiles?
When it comes to innovating textiles, you cannot put a flag down slowly with them and run in the weavers’ shoes. Many customers and designers have taken it for granted and do not understand that weaving is a very difficult process. The industry is thriving on their existence within the counterparts of our country.
Many designers themselves classify himself or herself as designer and they mostly cut, paste and undo without understanding that weaving is a major part of designing too. Only if you take an effort to understand the process and technology you bring out different patterns and color schemes. Thus the idea of changing a heritage of what they weave and what we create only comes with a fine understanding with the hardships they go through. It’s harsh, but there’s a hard scenario that wages have to be cut down, but in the end the success lies in the hands of the weaver. Thus when you talk about bringing innovation it doesn’t happen quickly and it’s a learning process that you have to go through before you can be a master of change.

Beena KannanBeena Kannan


Seematti as a brand has grown and developed a personality, is the success parallel to the brand personality of yours?
The brand was there before I was born, so it works the other way. My grandfather had 20 branches in his credit from Bombay to Quoilon. It was his nature of being a good human being and his good values that helps Seematti to prosper as a successful brand. These values were passed on to my parents and then to me. The family served as a good value system was just served a platform. Seematti always existed as brand, which I was very aware of, all I did was just embellish it.

So what’s the quintessential factor that transformed Seematti and you?
The principle is simple, customers are my God. My people and I are in the service industry. My motto is to get all the girls to look their best on their unforgettable day whether it is a farewell and engagement or a wedding. The customer service part is crucial, that why I have made it a point that the sales team have been motivated to style and help at all costs.

In this fashion commotion, when you bring out your authentic designs, how do you stand apart from other designers promoting it as fad?
Followers will always follow, but I can say that I travel at the speed of sound and always work two steps ahead. My brand works like a whirlwind and that’s the world of fashion.

You tend to always be on the edge whether it’s a saree, the way you brand yourself. Recently you put a different spin in textile advertising, what’s the thought process behind your concepts?
( She breaks into a small smile) I’ll tell you the secret on how we stuck to the idea of selecting customers as models. I was at the Seematti store and there was a journalist standing behind a poster at the Kottayam showroom. She looked at the model wearing the saree. It was simple one, a plain colored one with a duo colored border. She was thinking if she could pull it off. That’s where we got the idea. It’s not only a model who can pull of a saree, you can too .

Beena KannanKochi’s progression is economically evident, how about the fashion scenario?
It was funny earlier, it took 12 years for Kochi to adapt to a fashion trend but it took lesser time for a fashion fad to die . Luckily Kochi’s adaptation to fashion trends is now speeding up. Women are changing their appeal for sarees and are becoming more aware on how they have to look. The play of traditionalism is still persisting but they are up for reinventing to an extent. Even if a bride stays in different parts of the world or wherever, they would not settle for their saree at Kerala.Thus we can see a change in trends of sarees and Kerala is ready to move faster.

Seematti is synonymous to Kancheepuram., do you intend branching out?
I am specialized in kancheepuram but I have delved into other categories such as cotton, silk and lehangas .The Beena Kannan boutique has focused on private collections and catering my energy into designs that can be worn for special moments.
Beena KannanQuickies
Your first saree : My mother’s, but it must be known that we hardly shared our sarees. It was an orange chequered saree with a multi- colored body
3 things you always must carry : my phone, ipad and the garments
Favourite Holiday Destination : Europe
The best Stressbuster : Dance
Music you have to feed your Soul : AR Rahman
Next most elegant thing after a saree : Any garment with an unconventional cut
The celebrity who truly dons a saree : Mandira Bedi

Text : Atheena Wilson
Photgraphy : Rejibhaskar
Location Courtesy : Vivanta by Taj Malabar


In Focus

Pulitzer Prize For Andrew Sean Greer and Kendrick Lamar Among Others



Pulitzer Feature
Images from AP and

The awards for the highest honour in journalism, literature, and music were announced on Monday

The highest award for success in journalism, literature, and music in the US – the Pulitzer Prize – was announced on Monday in various categories. Prizes were announced in 14 categories within journalism and seven in arts.

The biggest winners included The New York Times and The New Yorker for public service for their coverage on Harvey Weinstein and its repercussions that led to the #MeToo campaign. Reuters bagged two honours in international reporting and photography, respectively, a first for the top agency.

In literature, the Pulitzer Prize for fiction went to Andrew Sean Greer for his book Less which is a comic story about a middle-aged novelist. Martina Majok bagged the award for drama for her work Cost of Living. The book on the life of author Laura Ingalls Wilder Prairie Fires by Carolyn Fraser won for biography. Half-Light by Frank Bidart won in poetry.


Source: Washington Post

However the biggest newsmaker was rapper Kendrick Lamar who became the first rapper to win the award in music, which has so far been awarded in classic and jazz. He won the award for his album Damn.

The following is the selected list of winners:

Fiction: Less by Andrew Sean Greer

Non-Fiction: Locking Up Our Own: Crime and Punishment in Black America, by James Forman Jr.

Poetry: Half-light by Frank Bidart

Frank Bidart


Drama: Cost of Living, by Martyna Majok



History: The Gulf: The Making of an American Sea, by Jack E. Davis

Biography: Prairie Fires: The American Dreams of Laura Ingalls Wilder, by Caroline Fraser

Music: DAMN by Kendrick Lamar

Public Service: The New York Times and The New Yorker

Investigative Reporting: The Washington Post

Feature Writing: Rachel Kaadzi Ghansah for GQ

Criticism: Jerry Saltz of New York Magazine

Feature Photography: Reuters

What is Pulitzer Prize?

Hungarian born American Joseph Pulitzer, a highly successful newspaper publisher established the awards under his name in 1917 for excellence in 21 categories. Each of the winners receives a certificate and cash award of US$15,000, with the exception of the winner of the Public Service category in Journalism, who is instead rewarded with a gold medal.

Participation in the Pulitzer Prize running is through an entry fee of US$50. Indians who have won the Pulitzer Prize are Vijay Seshadri for Poetry in 2014, Siddhartha Mukherjee for Non-fiction for his book The Emperor of All Maladies: A Biography of Cancer in 2011, Geeta Anand for investigative writings for Wall Street Journal in 2003,  Jhumpa Lahiri in Fiction for her work Interpreter of Maldies in 2000, and Gobind Behari Lal who shared the Pulitzer Prize in 1937 with other four reporters for coverage of science at the tercentenary of Harvard University.

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In Focus

Malayali Women Are Ready To Booze Up, But Men Are Withdrawing



Image From:

According to the National Family Health Survey, there has been a considerable reduction in men who drink alcohol but increase in the percentage of women. The survey shows alcohol consumption by women is slowly getting accepted in Kerala

Text Credit: Shibul Pavithran 

Drinking liquor in Kerala may not be an easy task, given the fact that there are high taxes levied by the government for alcohol, unavailability of enough wine and beer shops and taboo of drinking in public places (might be worse, if you are women). Still, Kerala was regarded as one of the top consumers, when it comes to Alcohol consumption in the country.

The National Family Health Survey 2015-2016 (NFHS-4) has shown a considerable reduction in the proportion of men who drink alcohol in Kerala while the number of women who consume liquor has increased. A report by Malayala Manorama said that the percentage of men who drink in Kerala have also reduced to 37% from the 45.2% in the previous NFHS survey of 2005-2006. But, women who consume alcohol in Kerala have increased from 0.7 percent to 1.6 percent. This is when the nation-wide data of women shows a decrease from 2 percent to 1 percent.

The survey shows that in Kerala, women who drink are slowly getting accepted, but still face stiff resistance.

When American ­television host Jimmy Kimmel retwe­eted the video of girls clad in Kerala saris dancing to the ­Jimmiki Kammal song with the words “Love it”, it ­created an instant internet sensation (with record views on YouTube). But the lyrics also tell another story—the ­story of a certain normalisation of the idea, and images, of women drinking in ­Malayalam films.In 2017, at least 2-3 films show women in a pleasant drunken haze, not to mention the mother who downs a whole ­brandy bottle in the song. In ­Angamaly ­Diaries, Lichi does a happy-go-lucky tipsy walk, while, in Sarvopari Palakkaran, a very pleased ­matriarch is poured a drink at the onset of ­marriage celebrations. Many old movies also have good representation of women having alcohol on screen, one scene from Olympiyan Anthony Adam, where Valsala Menon kills it with Jagathy Sreekumar over a few drinks, was quite popular among Malayalam movie lovers.

According to the report, this change is in sync with the national trend as the proportion of men who consume alcohol in the country also declined slightly from 32 percent to 29 percent. The National Sample Survey Office (NSSO) data also back the declining trend.

Kerala’s notorious liquor queues, which usually extend all the way from the beverage-store counters out on to the roads, are not a place for the sober or the weak of hearted. These queues would make for an interesting sociological study: tenanted as an all-male preserve, unashamedly misogynistic. Women rarely venture there for fear of falling victim to the “righteous” wrath of male dipsomaniacs.

The idea that only “loose” women drink was a prejudice reinforced by popular cinema and Orthodox communities. Media and cinema both should bring back or heal that image of women, where they were shown as some old-fashioned lame women, acting all lusty, with her curls let loose and appearing to be submissive for their male counterparts, after a having one or two drinks. But rather show the real side of women in today’s time, who is a fierce feminist; one who is decently educated and independent, unapologetic, highly sarcastic and prudent enough to handle herself, even after she chugs a few drinks down.

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In Focus

This Hippie Packed Her Bags For India, Now Made $35mn Selling ‘Chai’



Image from:

Brook Eddy founded Bhakti Chai after falling in love with India’s most favoured drink. Apparently, she crafted adrak (Ginger) and masala chai all by herself. She can taste the subtle differences in its aroma all throughout India, and has been able to make a brilliant market for it in the United States

Text Credit: Shibul Pavithran 

An American woman named Brook Eddy, an ardent tea lover, started a company called Bhakti Chai in 2007 after she failed to get India-like tea back to her hometown in Colorado. In 2018, her company’s projected revenue is 35 million dollars, her cold-drink product can be found on Whole Foods, Costco, and Target shelves across the U.S.

Ms. Eddy’s love for tea grew during her visit to India in 2002. But when she came back to the US in 2006, she craved for the same brew she had in India but the local cafe’s in Colorado had nothing close to what Ms Eddy tasted in India. In 2006, she decided to build a company based on ideals of Bhakti (devotion), for which she primarily visited India. She started selling mason jars with her one-of-a-kind infusion from the back of her car and in no time she had the huge fan following.

Source: Twitter (@brookbhakti)

Just a year later, Bhakti Chai launched its first website and the company grew from a home-spun operation into a viable business. The path to becoming a tea mogul was challenging and unexpected. The divorced mother of twins had no background in manufacturing, and her experience in food was limited to small-scale catering.

In an interview with Conscious company media from US: she said,  “If I bring in a sample, I know I’m going to start a company. Because it’s really good. Would I want to start a company? I could call it Bhakti Chai, and it could be based on all this stuff I learned in India. And I could kick ass, because all these other chai companies suck.” I’ve always had this kind of competitive spirit in me.

India continues to be Eddy’s muse and she returns frequently for fresh ideas. According to an American weekly magazine: She said, “I’m a white girl born of hippie parents in Glenwood Springs, Colorado, and then raised in Michigan, right? I shouldn’t really have this pulse for India, but I do. I love the chaos and vibrancy. Every time I come I’m introduced to something new. It’s just real.”

Her brand; Bhakti Chai, makes an effort to source fair-trade and non-GMO ingredients, has a zero-waste manufacturing facility, and has a philanthropic arm, GITA Giving, that supports small social projects around the globe primarily benefiting women and girls.


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